Frito Lay, Pepsi and NFL Logo
TracyLocke, through Frito Lay and the NFL, tasked me to take a designed logo into a 3d space, highly textured and editable. I used various techniques in Cinema 4D and illustrator to create a fully editable (and animatable) logo for the project.
Here are some detail renders of the textures and lighting.
All shapes were created using live extruded vector shapes so everything, including depth and bevels, were quickly and easily editable.
Camera bokeh and lens streaks were used inside C4d using Redshift.
Additional elements were created. At first they were all within the lockup logo but later were separated for editability ease in compositing.
The lightning I created out of vector shapes, brought into C4D and textured as if they were each a light source.
The editability of the 3d logo made for quick versions like the Spanish conversion.
